Target Audience

The rating of our film is going to be a 15 because the violence will not be too strong, more realistic than overly gory and bloody. For example strong threat and menace will be used.

Although it will mainly be aimed at the younger part of the 15-25 target age group, as most of the cast in this will be teenagers around the age of 18.

As it is a horror film it will be primarily male-orientated for appeal, although as there are many main female characters which could widen the target audience to females as well, one also being the 'final girl', which women would also find appealing.

The socio-economic grouping which our film would target would be C1C2DE audience as it is a conventional slasher with middle class characters.

The nationality of all characters is British, and the region being English/Yorkshire accents. Which would tap into a UK-wide audience, but would therefore limit the foreign sales, as there is no range to appeal to them. Although we are not being very stereotypical of English people.

This film could also appeal to fans of other horrors as it has many inter textual references to classic, well known horror/slasher films. For example, as i have written in common codes and conventions of film openings it links in with a lot of the film 'scream'

The film has all heterosexual for any romantic aspects, so a typical film. It could attract a partly 'pink pound' audience, because of the strong independent main woman, also the costume we will put the girls in will also gain the 'male gaze' as they will be dressed to look feminine.

Our psycho graphic profile would be a kind of person who tends to enjoy jumpy slashers, with a mysterious enigma where you have to try work out many things within the film, for example all the options of the killer etc. and people who enjoy the tabloids. It will tend to be for a young, although mature audience for example, Students.

I researched the BBFC classification 15 and found these guidelines:

Theme-No theme is prohibited, provided the treatment is appropriate to 15 year olds.

Language-There may be frequent use of strong language (eg 'fuck'). But the strongest terms (eg 'cunt') will be acceptable only where justified by the context. Continued aggressive use of the strongest language is unlikely to be acceptable.

Nudity-Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex-Sexual activity may be portrayed but without strong detail. There may be strong verbal references to sexual behaviour.

Violence-Violence may be strong but may not dwell on the infliction of pain or injury. Scenes of sexual violence must be discreet and brief.

Imitable Techniques-Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail. Easily accessible weapons should not be glamorised.

Weapons-Strong threat and menace are permitted. The strongest gory images are unlikely to be acceptable.

Drugs-Drug taking may be shown but the film as a whole must not promote or encourage drug misuse.